AccorInvest rebrands as Essendi

Presenters delivering innovative ideas in window box style screens not dissimilar to the transparent PVC-fronted packaging of dolls and action figures, accompanied by musicians encased in their own toy box screens. You wouldn't be judged too harshly if you'd thought this was a film premiere, a musician's album launch or a fashion event. But no! It was AccorInvest's rebrand event being held in Paris, recorded and simultaneously streamed across three destinations - London, Munich and Warsaw.